When you give fine jewelry as a gift, it communicates true investment in a relationship. Whether it’s for a proposal, a high school graduation or a 50th anniversary, purchasing jewelry is predicated on the promise of trust.

    No one understands this better than Chris Roebuck, local proprietor of Christopher & Co. Fine Jewelry and Gifts in Hailey.

    “What I found is that if I look out for my customers’ best interest, in the long run, I’m really looking out for my own,” Roebuck said. “That is what has grown our business over the last 20 years.”

    His shop on Main Street in Hailey has a loyal following of local and visiting customers. While Christopher & Co. has an online shop and can ship pieces anywhere, its main focus is on “the customer standing in front of us,” Roebuck said.

    Since the company opened in 1997, his employees have helped customers celebrate and mark all kinds of major life events, like engagements, spouses’ birthdays, the births of children and even kids’ getting their ears pierced—which, yes, they are happy to do.

    “We’ve been doing this for so long that the kids who once came in are now returning to buy engagement rings,” Roebuck said.

Christopher & Co. designs beautiful rings, earrings, bracelets and necklaces, and they also do vintage estate buying. They’ll create custom pieces, too. Recently, Christopher & Co. created a new design for a female client looking to modify her grandmother’s ring. When she came to pick up the new ring a few weeks later, there were tears of joy.

    “That’s our payback,” Roebuck said. “The diamond connected to her grandma and now she has a beautiful ring that fits her lifestyle.”

    Whether you’re looking for vintage, new or custom jewelry, any piece you find or have designed at Christopher & Co. will become part of your legacy.

    Visit Christopher & Co. in person at 120 N. Main St. in Hailey, or online at christopherandcojewelry.com.

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