The Sun Valley Tour de Force’s 2020 and 2021 road rallies will benefit The Hunger Coalition, the event’s organizer, Intrepid Events, announced on Tuesday.
Organizers picked the Bellevue-based food bank from nearly 20 applicants, Intrepid Events President Whitney Slade said in a statement.
“We are proud to help promote The Hunger Coalition and we know that our drivers and guests will feel confident giving to such a worthy cause,” Slade said.
The deal means marketing, outreach and, of course, money for the nonprofit. Idaho Basecamp, the inaugural beneficiary in 2018, received $16,000. In 2019, it garnered donations worth $100,000, including a check for $65,000 and a 2018 Ford Sprinter Van.
The timing is right for The Hunger Coalition. In November, the organization announced plans to move into a new headquarters in early 2021. The major expansion would triple its footprint—and, hopefully, double its reach.
“We are at a pivotal phase in our organization,” Executive Director Jeanne Liston said. “With the demand for stigma-free programs like Volunteer for Veggies and Bloom Truck on the rise, we are determined to provide more opportunities for our neighbors to access food in dignified ways and be a part of a multi-dimensional solution to food insecurity. This incredible opportunity with Sun Valley Tour de Force will help propel us forward to meet this ambitious goal.”
This year’s Sun Valley Tour de Force is scheduled for July 23-25.