The Ketchum City Council announced its intention on Tuesday to issue a “no like competitor” document for the rental assistance company Landing Locals, which will enable the city to move forward with the company to implement its “Lease to Locals” program.

The program’s business model is simple: It offers one-time cash incentives of varying levels to short-term-rental owners to convert their properties into seasonal or long-term employee housing. Then, according to Landing Locals CEO Colin Frolich, the company facilitates an “Airbnb-like” online marketplace to connect long-term tenants to vacation properties and second homes that often sit empty for most, if not all, of the year.

The company currently operates programs in Truckee, California; North Lake Tahoe, California; South Lake Tahoe, California; and Summit County, Colorado.


Colin Frolich

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