All you need is 'LUV': New air filtration system brings technology to Ketchum before anywhere else

LUV Systems’ halo air filtration system at work in the Sun Valley Visitor Center in downtown Ketchum.

During the invention of many now-noteworthy inventions, there was an “ah-ha” moment that the inventors consider to be a benchmark point in the process.

In the case of the halo air filtration system, this sensation came via an at-home experiment, said co-founder Anu Sood.

“I did an experiment with a ceiling fan in my home,” he said. “I lit incense and tried different fan settings, and found that if the fan was spinning in reverse on the middle spin rate or higher, it actually drew the smoke up into the fan and then pushed it out above it.”

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