After 10 months in office, Mary Austin Crofts is stepping down from her role as executive director of The Chamber-Hailey & the Wood River Valley.
Crofts said she came to the job with a list of goals that she wanted to accomplish, including the rebuilding of relationships with chamber members, the city of Hailey and numerous other organizations in the valley.
“The community has been wonderful and I’m proud of what we’ve been able to accomplish. ... I didn’t realize how much this chamber does,” she said.
Crofts said she oversaw rebranding of the chamber to include again the name of the city of Hailey, which supplies a third of the chamber’s funding, as well as a free office at the Hailey Visitor Center, under a contract for services to promote the city. She said she also implemented a plan to continue the organization’s mission to become a valleywide chamber of commerce.
Crofts said that during the past year, the chamber increased Idaho Travel Council funding by 23 percent over the previous year, to $88,500, and received a small increase of $2,500 in funding from the city of Hailey, along with an additional $10,000 to promote Hailey Ice Inc. She said the chamber raised $20,000 for fireworks and the Fourth of July parade, compared to $12,000 the previous year.
Crofts said she will return to work writing for DMS Marketing, which recently opened a new office in Boise.
Chamber board President Todd Hunter said the organization is searching for a new executive director.
“We are sad to see Mary go, but we have identified several possible candidates to fill the position,” he said.