The Idaho Travel Council will contribute $569,776 in grant funding to promote tourism in and around the Wood River Valley in fiscal 2020.
The Sun Valley Marketing Alliance, which mainly serves Ketchum and Sun Valley, will receive $405,526, a 19.6 percent increase over last year’s $339,000 grant.
The Hailey Chamber of Commerce was awarded $85,250 and the Stanley-Sawtooth Chamber was awarded $79,000.
Sun Valley Marketing Alliance Community Relations Director Aly Swindley described her nonprofit organization as the “primary destination marketing organization” for the Sun Valley area. Swindley said the state funding will contribute to the nonprofit’s general budget, used to attract tourists from the surrounding region, including Boise. The general budget is also used for research, occupancy reports and employee salaries, she said.
Last year, the cities of Ketchum and Sun Valley contributed $440,000 and $294,000, respectively, to the Marketing Alliance’s general budget, Swindley said.
Swindley said an additional $1.6 million was budgeted for the alliance in 2019 from a “1 percent for Air” portion of local-option-tax revenue from Sun Valley, Ketchum and Hailey. She said that funding is used only to support nonstop flights to and from Friedman Memorial Airport.
The Idaho Travel Council is an eight-member council appointed by the governor. It meets throughout the state to plan the Idaho Department of Commerce Tourism Development team’s marketing program.
The Idaho Travel Council granted a total of $6,141,270 in marketing funding to nonprofit organizations statewide for fiscal 2020. The funding is typically used for print and digital advertising, videography, brochures, attendance at travel shows, public relations, direct mail, industry research and creation of websites.
The funding comes mostly from a 2 percent hotel-motel room tax, 45 percent of which is used for statewide promotional programs, with 45 percent returned to local programs.
Ten percent is used for administration of the Tourism Development division.