Compared to last year, occupancy at Wood River Valley lodging properties rose somewhat in December, dropped a bit in January and rose slightly in February and March.
Paid occupancy at a sample of lodging properties included in a Destimetrics/Inntopia survey was 37.2 percent in December. In December 2017, it was 32.5 percent.
Visit Sun Valley issues the reports monthly; they consist of data compiled from as many as 10 properties throughout the Wood River Valley. Those properties’ reports consist of up to 612 lodging units, which is 45.7 percent of the total 1,338 units included in a census of lodging properties in those cities.
In December, the average daily rate charged for units included in the sample was $363, which was a decline from the $378 charged in December 2017.
Riding the benefits of exceptionally strong snowfall, occupancy increased throughout ski resort destinations in the American West this past winter, according to Inntopia.
“Once again, the two ‘wild cards’ of the winter season—weather and the economy—are what shaped the 2018-19 season,” said Tom Foley, an Inntopia vice president. “Even though we had a couple of wobbles in the economy during the winter months, abundant snowfall picked up the slack.”
In November, paid Wood River Valley occupancy was 24.9 percent, a decrease from the 25.2 percent registered in November 2017.
Looking industrywide, the report stated that Sun Valley’s competition achieved an occupancy rate of 26.5 percent in November, compared with 23.2 percent in November 2017.
In December, the industrywide occupancy rate was 49.8 percent, an increase from the 47.8 percent rate in December 2017.
In the Wood River Valley, paid occupancy dipped slightly in January. It was 38.9 percent that month, compared with 39.5 percent in 2018. Industrywide, occupancy was 63.8 percent in January and 60.5 percent in January 2018.
In February, the numbers grew slightly. Occupancy in the Wood River Valley was 49.2 percent, an increase from February 2018’s 48.1 percent. Still, they lagged behind the industrywide occupancy of 70.1 percent in February 2019 and 66.3 percent in February 2018.
In March, the Wood River Valley’s paid occupancy was 43.9 percent, slightly above the 43.2 percent of March 2018. Industrywide figures for March 2019 were not available.
The average daily rate for units in the Wood River Valley in November was $151, $276 in January, $267 in February and $231 in March. Industrywide, it was $179 in November, $489 in December, $437 in January and $445 in February.