Curator-turned-designer Erika Dalya Massaquoi brings her nascent ready-to-wear line, The Oula Company, to Ketchum on Saturday, Aug. 1, for a one-day pop-up event from 12 to 6 p.m. at 1030 Hideaway Lane.
Massaquoi received a doctorate in cinema studies at New York University and held positions in the School of Art and Design at the Fashion Institute of Technology and at the Whitney Museum of American Art in New York before relocating to Seattle and establishing Oula in 2014.
Inspired by 1960s silhouettes, Massaquoi has created a collection of thigh-skimming Mod dresses and Betty Draper-length circle skirts crafted from colorful West African textiles. Many of Oula’s vintage fabrics are “upcycled” from scraps and transformed into stylish staples for any globetrotting woman’s summer wardrobe.
A portion of the proceeds from the Ketchum pop-up will go to education initiatives for girls in Sierra Leone, a country that was ravaged by Ebola over the past year. “Disguise,” an exhibit on traditional masks and contemporary African art that Massaquoi co-curated for the Seattle Art Museum, is on view through Sept. 7.